How to do the technical analysis of the website and not forget anything: checklist Checklist for technical analysis of the website

Technical evaluation of the web site, in different phrases, web site audit is a technique that helps discover issues within the operation of your mission, on the similar time helps you determine find out how to right these issues.

By taking steps to repair issues and weaknesses in your web site, you’ll be able to improve your web page’s positions in search outcomes. However it’s important to consistently perform the audit, in case your aim just isn’t solely to look as soon as within the first search outcomes, however to take care of your place there.

By studying this text it is possible for you to to carry out the technical evaluation of your web site and improve natural site visitors.

web analytics auditing

Observe the guidelines that I depart you.


  1. Robots.txt
  2. Error pages
  3. Pages code
  4. Server
  5. Cellular model
  6. Sitemaps
  7. Hyperlinks
  8. Micro markup
  9. Webmaster panels
  10. Comfort
  11. Correction
  12. Guidelines de Serpstat
  13. Conclution


  • Create the Robots.txt file efficiently.

Robots.txt – is a doc, which comprises the data for search engine robots,. indicating which sections of the web site can and can’t be listed. In an effort to view this doc, enter the search bar of a browser: (the place is the title of a website).


Error pages

  • Create the customized web page for 404 and 50X errors, in which you’ll be able to clarify to the consumer what has occurred and what to do.

Personal Google tells us that if a 404 error occurs in your web page, it’s higher that this url helps the consumer to unravel their search intention.

In an error web page it’s advisable to have:

  • hyperlinks to major web page;
  • a search engine that permits the consumer to search out what he was in search of;
  • link to weblog and different classes of your internet web page in order that they proceed looking.

404 error page

However, it is strongly recommended that these errors don’t seem on the web site. And to detect a majority of these errors there are lots of instruments, amongst them are: Google Search Console, Screaming frog, Serpstat, and so on.

I’ll present instance with Serpstat:

audit with Serpstat

Device reveals record of URLs with 404 and 50X errors which were discovered on the web site.

Pages code

  • Verify if internet web page works nicely in numerous browsers (Chrome, Opera, Safari, and so on.)
  • Verify if it really works nicely when cookies, JavaScript, CSS are disabled.
  • Use Hreflang Attribute (in case your web site has content material in numerous languages)
  • Verify if web site design is legitimate. Quite the opposite, it might carry difficulties to guests when interacting with the web site, and in addition problem in understanding its structure by the search system.

To examine the validity of your design you should use completely different instruments:, WDG HTML Validator, XML Validator, XML Schema Validator, and so on.

  • Don’t use iFrame, simply as search engines like google have no idea find out how to correctly deal with data added to the location by iFrame.
  • Use the rel = “canonical” attribute to indicate the search engine which pages the identical or very comparable ought to seem within the SERPs.
  • Optimize the web page code dimension, to speed up the loading pace of the web site within the browser.

To confirm the load of a particular web page, you should use the service sitechecker. Acquired dimension doesn’t embody exterior javascript or exterior CSS information.

sitechecker tool

When you’ve got found that the principles have been exceeded (the determine shall be proven in pink), it’s important to apply suggestions and proper all of the errors that affect the loading pace.

To see what errors affect the loading pace, we use Serpstat once more.

Serpstat audit tool

Serpstat software reveals errors dividing them into priorities (excessive, medium and low) and offers suggestions to unravel every kind of error.


  • Transfer the web site to HTTPS protocol, to make sure the protection of web site guests and improve their degree of belief.

  https protocol

  • Configure caching, to optimize server efficiency and pace up web site loading time.
  • Allow compression to scale back the quantity of related sources on the web site and improve the loading pace.
  • A dependable internet hosting is used, which ensures the operation of the web site 24/7
  • Configure CDN to quick load web site pages in numerous areas.
  • Configure HTTP / 2
  • Configure the server response codes, in order that search engines like google can perceive the web site appropriately.

For pages that don’t exist, the server should present a response code – 404, and for current pages – 200.

  • Configure major mirror. With the assistance of 301 redirect, specify which of the web site’s hosts is the principle one, in order that the search system can present it within the outcomes.
  • Configure 301 redirection from the outdated area to the brand new one, you probably have modified your area.
  • Configure 301 redirect from outdated to new pages.
  • Create backup copies of the web site.
  • Perform the web site load resistance check.

With the assistance of the software Loadimpact you’ll be able to examine how briskly the pages load.

page loading speed

Cellular model

  • Verify if all of the pages of the desktop web site can be found on cellular gadgets.
  • Verify if you happen to can go to the total model of the web site from the cellular model, to enhance consumer interplay with the web site.
  • Verify if the dimensions of the pictures and movies adapts to the dimensions of the display screen.
  • Configure AMP (Accelerated Cellular Pages), to speed up the loading of pages on cellular gadgets.

With the software Serpstat You’ll be able to examine if the web site URLs have the AMP model.

AMP version availability

Web site maps

  • Create XML sitemap, indicating the pages you need to see within the search outcomes.
  • Create XML sitemaps for sections p
  • Create XML sitemap for information
  • Create XML sitemap for movies
  • Create XML sitemap for pictures

The net sitemap generator – may help you create maps in your web site.


  • Restore damaged hyperlinks;
  • Verify that the net web page doesn’t have any exterior hyperlinks hidden;
  • Verify that the construction just isn’t too deep; (3 ranges deep advisable).
  • Optimize the inner link construction;
  • Verify that inside hyperlinks don’t comprise the nofollow attribute;
  • Create or modify the breadcrumbs;

Micro markup

  • Implementar Twitter Card markup;
  • Implementar Open Graph markup;
  • Implementar Micro markup;

Webmaster panels

  • Add to the webmaster panel all subdomains and non-main domains (together with HTTP / HTTPS);
  • Add the XML map of the web site to the webmaster panel;
  • Point out within the webmaster panel the principle mirror of the web site;
  • Configure GET parameter processing throughout the webmaster panel;


  • Verify the provision of with the ability to change the language on the web site, whether it is multilingual;
  • Configure the search throughout the web site;

search engine within the website

  • Verify if the choice to create a buyer profile by social networks is offered;


  • Shut pointless paperwork from indexing (PDF, DOC, XLS);
  • Adapt the web site for the cellular model;
  • Shut pointless pages from indexing;
  • Take away Flash parts;
  • Verify for scan errors;
  • Save pictures in the principle area or subdomain;
  • Open pages required for indexing;
  • Recurrently examine the principle performance of the location in numerous browsers;
  • Optimize pictures for the net;
  • Shut the pages to print from indexing;
  • Add the Favicon icon (favorites icon);
  • Optimize filter pages;
  • Shut down check servers and different copies of the location from indexing.

Guidelines de Serpstat

Personally, I think about that having a Guidelines with any job is a technique to set up time nicely and meet the goals of the duty as quickly as attainable.

To create the guidelines for this text I used the Serpstat “Guidelines” software template.

Checklist template for conducting audits

Serpstat’s Guidelines software permits you to edit guidelines templates, add goals to a guidelines or create a very new record.


Every considered one of these factors is essential for search engine rankings.

  • Robots.txt
  • Error pages
  • Pages code
  • Server
  • Cellular model
  • Sitemaps
  • Hyperlinks
  • Micro markup
  • Webmaster panels
  • Comfort
  • Correction

It’s essential to audit the web site consistently, as a way to detect any errors as quickly as attainable.

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